Gently Cleansing Shampoo

For all hair types2 reviewsSulphate-free shampoo: Uses mild cleansing agents like Cocamidopropyl betaine.
Reviews · Easy Shipping & Returns · FAQ

FREE UK delivery on orders over £40

What does it do?

The Wild Curl Gently Cleansing Shampoo, with a lovely floral scent, is completely sulfate-free, yet still creating a luxuriously creamy foam for easy application. The cleaning agents used in our Shampoo are all plant-based surfactants derived from coconut and corn starch. They are very mild cleaning agents and do not cause similar irritation as sulfate surfactants would.

Formulated with Avocado and Argan oil, it pampers the hair with natural nutrients and moisturizers. The fatty acids in Avocado Oil help to moisturize, nourish and strengthen damaged or chemically processed hair, whilst the natural phenols in Argan Oil help to fight against fungal and bacterial problems. For a magic touch, we have added Horse Chestnut Extract, which is an even more powerful antioxidant than vitamin E, that helps to maintain healthy blood circulation and strengthen capillaries. On top of that, we added some Horsetail Extract that can improve hair growth speed, reduces dandruff and also takes part in boosting scalp circulation.

The Wild Curl Shampoo is perfect for those who experience damaged hair from colouring, heat styling or other chemical treatments, and it is an especially good shampoo for those who wish to grow hair longer and stronger.

Is it for my curly hair type?

The Wild Curl Shampoo is suitable for all curly hair types. As it uses surfactants that are gentle for the hair, it is ideal for naturally dry or damaged hair.

Apply to wet hair. Massage shampoo into your roots, work the lather down the mid-lengths and lightly on the ends. Rinse thoroughly. Follow with The Wild Curl Conditioner.

Girl shampooing

Decyl glucoside, Cocamidopropyl betaine and Disodium cocoamphodiacetate

These are all mild, plant-based and biodegradable surfactants that are gentle and kind to fragile curls. If you love foaming shampoos, don't worry, with these cleaning agents you will still get a luxurious lather that gently cleanses any product build-up you might have, without irritating as sulfate surfactants would.

coconut and corn

Grapefruit seed extract

Grapefruit seed extract makes hair glossy with a beautiful sheen! It also stimulates the hair follicles which facilitates healthy hair growth! 


Argan Oil

Natural phenols in Argan oil help to fight against fungal and bacterial problems and its carotene is known to prevent hair loss and make the hair stronger. Argan oil is also known to add that all-natural lustre.

Argan Oil

Avocado Oil

Avocado oil is known for its regenerative and moisturizing properties. Its fatty acids help to moisturize, nourish and strengthen your hair strands protecting them from damage.


Horse Chestnut Seed Extract

The powerful anti-inflammatory and antioxidant properties of horse chestnut make it an amazing natural treatment for a variety of conditions. It has been proven to improve blood circulation and vascular health and fighting against free radicals, subsequently promoting healthy hair.

Horse Chesnut

Horsetail extract

Studies show that horsetail promotes healthy hair based on its silicon content, improving hair growth speed, reducing dandruff and boosting scalp circulation. It also has an impact on collagen and calcium for bone regeneration, which is also beneficial for hair health and appearance. Lastly, it has great antioxidant properties, which are helpful for hair health.

Horsetail Extract 

Ingredients: Aqua, Decyl glucoside, Cocamidopropyl betaine, Disodium cocoamphodiacetate, Polyquaternium-44, Glycerin, Sodium benzoate, Xanthan gum, Parfum, Citrus paradisi seed extract, Aesculus hippocastanum extract, Equisetum arvense extract, Argana spinosa (Argan Oil) kernel oil, Persea gratissima (Avocado Oil) oil, Sodium citrate, Potassium sorbate, Citric acid, Benzyl salicylate*, Hydroxycitronellal*, Butylphenyl methylpropional*.
*fragrance allergens.

All our products are Vegan and cruelty-free.

Are your products Curly Girl Method approved?
Yes, all our products are Girly Girl Method approved. They are natural and do not contain any sulphate, silicones, petroleum derivated components or drying alchohols. You can always use this fantastic curlsbot to check the ingredient list.

Do your products contain sulphates?
Our products are sulphate-free, they only contain mild surfactants that are gentle for your locks. Getting your curls popping and healthy is our number one priority and we do not take shortcuts 💪

Are the oils cruelty-free?
100%, we do not test in animals. 

Do I need to use a leave-in conditioner?
We recommend to use LOC or LOG method, which means first to apply a leave-in conditioner (L), then hair oil (O) and lastly curl cream (C) or gel (G) if you want to add hold to the look. However, this is optional and not necessary for all hair types. Since oils are hydrophobic (water-repelling), it is important to have your hair well hydrated before using hair oils. 

What is the packaging made of?
All our hair oil bottles are made out of glass, and the pipette is made out of recyclable PET, as well as our shampoo and conditioner bottles are.

Do the oils work in fine hair?
Totally, a small amount of oil goes long way, try to use lightweight oils in this case, such as the Wavy Grape Oil.


We are experiencing some delays to despatch our usual proportion of orders same-day, due to unprecedented demand, COVID-secure working, and storage and courier capacity. We appreciate your patience in these difficult times.

We are closely following official regulations to ensure we are prioritising the well-being of both our staff and customers, as this is of utmost importance to us. Where possible, we are working from home, while our warehouse team are following strict safety protocols that are implemented to protect their well-being. These precautions may result in a slightly longer dispatch time than we usually deliver, but we will do our utmost to ensure that all orders get to you as soon as possible.

We recommend monitoring your local postal service for up-to-date information on deliveries in your local area, as these vary from region to region. Please feel free to reach out to us at anytime if there are any concerns about your order in transit. 

Shipping rates & delivery times

Shipments within the UK

  • Free shipping on orders over £40 (1-2 days delivery)
  • Economy Delivery £3.5 (3-7 days delivery)
  • Standard Delivery £3.5 (2-3 days delivery)
  • Priority Delivery £8 (Next weekday)

Shipments within Europe

  • Economy Delivery £5 (5-7 days delivery)

Shipments within the United States

  • Economy Delivery £8.5 (7-14 days delivery)

Shipments within Canada and Australia

  • Economy Delivery £7 (7-14 days delivery)

      Exchanges and Returns

      Each order purchased directly from comes with a 100% satisfaction guarantee. Exchanges and Returns will be honoured within 60 days of the purchase date. If 60 days have gone by since your purchase, unfortunately, we can’t offer you a refund or exchange.

      If you are unhappy with an item you purchased from our store and want to exchange or return it, follow the steps, terms and conditions here.

      Important: Items purchased from a third party cannot be exchanged or returned. Please contact the third party directly for an exchange or return.

      Buy it with


      Customer Reviews
      4.5 Based on 2 Reviews
      Write a Review Ask a Question
      • Reviews
      • Questions

      Thank you for submitting a review!

      Your input is very much appreciated. Share it with your friends so they can enjoy it too!

      Filter Reviews:
      Manuel C.
      United Kingdom United Kingdom
      I recommend this product
      Shampoo your hair will thank you for

      Both my wife (wavy/curly hair) and I (straight hair) use this shampoo and love how it leaves our hair and scalp feeling. A great product and highly recommended!

      Kenza P.
      Germany Germany
      I recommend this product
      Lovely smell!

      I usually have issues with an itchy scalp after using any kind of shampoo - much better with this one! The only issue was that I had to shampoo my hair at least 3x until it really felt clean, especially after using some kind of mask.

      Related Products

      Recently viewed

      Everything you need to know about curly hair

      Tips for Curly hair