Best Selling Products

Weightless Wavy Hair Oil

Daily use for frizz & flyaways 130

£ 14.99

Anti-frizz Microfiber Hair Turban

Twist, dry and ready to style 43

£ 10.49

Moisturizing Curly Hair Oil

Daily use for moisture, define & finish 44

£ 14.99

Fortune Scalp Oil Treatment

Intensive treatment 21

£ 14.99

On sale

Wavy Hair Oil Kit

Daily and intensive oil treatments 25

£ 31.99 £ 44.97

On sale

Dream Wavy Kit

Cleanse, condition and treat 23

£ 40.78 £ 51

Hair Pick Volumizer

Root Lifting & Volumizing 5

£ 2.99

Charm Hair Growth Booster

Intensive treatment to stimulate hair follicles 8

£ 14.99

Shampoo & Wavy Conditioner Duo - The Wild Curl

On sale

Shampoo & Wavy Conditioner Duo

Daily cleansing & conditioning 12

£ 28.78 £ 36

On sale

Curly Hair Oil Kit

Daily and intensive oil treatments 27

£ 31.99 £ 44.97

On sale

Dream Curly Kit

Cleanse, condition and treat 9

£ 40.78 £ 51

Mini Silk Hair Scrunchies - The Wild Curl

Mini Satin Hair Scrunchies

Styling with a strong hold 7

£ 6.99

Medium-Sized Silk Hair Scrunchies - The Wild Curl

Medium-Sized Satin Hair Scrunchies

It’s Pineapple time! 6

£ 7.99

Shea Butter Wavy Conditioner

Daily conditioning 4

£ 18.99

Afro Kinky Castor Hair Oil

Daily use for sealing & detangling 4

£ 14.99

Gently Cleansing Shampoo - The Wild Curl

Gentle Cleansing Shampoo

Daily cleansing 2

£ 16.99

On sale

Kinky Hair Oil Kit

Daily and intensive oil treatments 2

£ 31.99 £ 44.97

On sale

Dream Super Curly Kit

Cleanse, condition and treat 1

£ 40.78 £ 51

Everything you need to know about curly hair

Tips for Curly hair

Curly hair growth: What oils are best?

When it comes to curls, sometimes they need a little extra help to feel their best. If your hair is struggling to balance between full, soft, and s...

How to treat Dandruff or Dry Scalp

Despite a similar appearance, dandruff and dry scalp involve different causes and treatments. Here’s how to tell if you have dandruff or dry scalp

Why Should You Use Sulfate-Free Shampoo for Your Curly Hair?

Learn all about sulfate-free shampoo and what you should know before introducing it to your hair, such as how it works with curly hair and why it’s...

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