Hair lets us be ourselves.

It plays a crucial role in our identity. It’s what makes us feel unique. So let's embrace it. Let's celebrate it.

Enough with the struggle!

We struggled too much in the past to get the ideal hair, investing money & time until we realized that there is not an ideal type of hair. Hair is versatile and so are women.

It's time for selflove

In the WildCurl we love being the difference. We embrace it. We flaunt our curls and make them shine as rockstars. It’s not about an outfit. It’s not about a trend. It’s about ourselves. And don't be shy, we love ourselves. 

We are here for you

In a world with plenty of options, we create products that suit all women's textured hair types. Products formulated for specific needs of naturally wavy, curly or kinky hair. Because we are a Brand that cares about our customers' needs. That knows their needs because their needs are also ours.

Vanessa & Albert
The founders
Our mission is to support women on their personal journey to embrace their natural hair. We believe that everyone should be able to feel beautiful and confident in their natural hair and this should be encouraged by the hair care industry.
Our story

We are commited to give you...

Unique products

With tons of research, innovation & testing behind, each WildCurl formula is created in our own laboratory, especially made for your texture. We don't use white labeling from manufacturers! We are unique, and so are you.

Shop all products


All our products are pre-tested by the community with a consumer test before launching on the market. We always want to listen what you have to say. We are here for you.

Read our reviews

Clean & vegan formulas

Our products are more than 90% naturally derived and clean
from nasties like sulphates, silicones, parabens, PEGs, EOs and phthalates. We are also fully vegan and cruelty-free, PETA approved.

Read about vegan beauty