Use the Hair Mask as a rinse-out conditioner or deep conditioner. Apply to wet hair and massage gently, concentrating on mid-lengths to ends. Use a wet brush, wide-tooth comb or your fingers to detangle and distribute the product. Leave in for 3-5 minutes or up to 20 minutes for a more intense treatment. Rinse out thoroughly. Pro tip: After applying the mask, wrap your hair with our Microfiber Hair Turban for heat-assisted product penetration.